Larsen /Pau

A refined and sophisticated visual identity for a tech-focused law firm.

Brand Strategy
Brand Design
Art Direction
Communications

Larsen Pau is a specialist corporate law firm focusing on the fast-paced tech sector. Their clients - ranging from emerging startups to multinational tech leaders - navigate an environment defined by rapid change and increasing complexity. Larsen Pau’s role is to provide clarity and confidence within this fast-evolving space.

The brief was to create a visual identity that would resonate with their intended audience while retaining the sophistication and gravitas associated with a top-tier legal practice.

Order out of chaos

The patterns used throughout the identity are derived from diagrams of computer circuitry. They seem random, but on closer inspection are highly ordered, representing the clarity and precision that Larsen Pau provide for their clients within a complex and fast-moving industry.

Credits

Designed at Freelance

Creative Direction & Design:
Kieron Farrell

Font:
Söhne Mono by Klim and Lausanne by Weltkern

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