Eason 1916

Designed at


Creative Direction

Conor Wynne




Eason's commemoration of the 1916 Easter Rising in their flagship store on Dublin's O'Connell Street

Bringing the past to life

Two columns within the shop were wrapped in shelving which was designed to look like a Dublin tram that would have been seen running along O'Connell Street in 1916.

Touching the Past

An interactive touchscreen allowed customers to learn about the events of the 1916 Easter Rising, which happened in and around the location of the Eason store itself on O'Connell Street.